The Goal
Amazon Prime is a leader in providing exclusive and original content through its video streaming service: Prime Video. As they were preparing to launch a new series, Carnival Row, they wanted to ramp up awareness and buzz among potential bingers.
The Strategy
Our team is always researching on-trend, exciting ways to capture attention. We wanted to introduce elements of the show in a unique way, one that went deeper than a 30 second video trailer.
One of our most engaging elements is the interactive flip card. This visual, gamified experience adds great impact to stories and entices readers to explore additional services, products, event highlights and more.
We developed a sponsored content article on TheStar.com to drive awareness on the new series, and launched native ads to drive traffic to the page. In order to boost engagement once readers landed on the page, we incorporated flip cards so they could get to know the unique characters.
The Results
We achieved 175% of the page view goal set by Amazon Prime, surpassed the page view goal within 11 days, and generated a click-through rate (CTR) 3 times higher than our standard benchmark (for homepage takeovers)
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