The Goal
A realtor in Kitchener-Waterloo came to us looking to drive readership of his “Ask David” blog.
The Strategy
We suggested a custom content hub in The Record, our Waterloo regional newspaper, as a way to increase guaranteed page views and to consolidate his previously written articles.
The Results
With engaging content, and leveraging native ads to drive traffic, total page views were 20% higher than what our team guaranteed.
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