To promote its collaboration “BOSS x NBA,” we partnered with fashion powerhouse Hugo Boss to create a suite of complementary content.
Our team of style writers developed exclusive features and leveraged photography with a Toronto-specific focus, including strategically showcasing the then-Raptor Norman Powell, who modelled the menswear collection. This full-service suite included a full-page ad with premium positioning on the outside back cover of the Toronto Star’s “Together” section, a full page article in the sports section and a sponsored article on thestar.com shared in the Life section.
The promotion resulted in an estimated reach of 2.6 million.
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