Email Advertising

Email marketing is an extremely powerful marketing tool. It combines digital and direct marketing to get your message straight to interested consumers — and ensures they take some type of action. And with Canadians spending 90% of their time online checking and responding to email, there’s incredible potential.

It may be difficult to build your own email list, or to tap into new audiences, and that’s where Star Metroland Media comes in. We offer:

• Dedicated email: customized emails using one or a mix of our subscriber lists
• Contesting: build brand engagement, mine for data and grow your social following
• Editorial newsletter sponsorship: position your brand among Torstar’s trusted editorial newsletters
• Contextual alignment with vertical Power Brands: travel, CPG, auto, fashion & beauty

Why Email?

• Incent action: nurture customers down the buyer journey with strategic campaigns
• Save money: email is among the most cost-effective tools available, with a median ROI as high as 122%
• Drive traffic: send recipients to any digital property you own
• Sharpen communications: A/B test your emails to see what works best
• Generate leads: sharable offers encourage forwarding (introduce new products, extend the reach of special offers)

Why us?

With insights from our 4.5 million email subscribers, and over a decade of email marketing, we have the expertise, options and audience to help deliver your message to the right people.

• Trust: our journalism extends to specialized content in our Power Brands
• Targeting at scale: 2.4 million marketable email addresses, segmented with our 1st party data, offers unique insight and exceptional targeting to meet your needs
• Receptivity: our recipients are pre-qualified, active consumers who have signed up to hear from our partners
• Engagement: we leverage the talent of our layout, design and writing teams to create beautiful, clear emails that customers enjoy interacting with
• Strategy: we’ll build a communication plan that delivers strategically crafted messages to help guide readers down the buyer funnel
• Analysis: we’ll measure your results to understand the effectiveness of your campaign, and adjust where necessary

Find out what our email-marketing experts can do for your business. Complete the form below and a marketing consultant will be in touch to help you get started.